50s Style

Information on 50s style


~ Dior's New Look ~ 


On 12 February 1947, Dior launched his first fashion collection for Spring-Summer 1947. The new collection went down in fashion history as the "New Look" after the editor-in-chief of Harper's Bazaar Carmel Snow's exclamation, "It's such a New Look!"


The silhouette was characterised by a small, nipped-in waist and full skirt falling below mid-calf length, which emphasised the bust and hips. At a time of post-war fabric restrictions, Dior used up to twenty yards of extravagant fabrics for his creations. The New Look became extremely popular, its full-skirted silhouette influencing fashion and other designers well into the 1950s, and Dior gained a number of prominent high-profile clients from Hollywood, the United States and the European aristocracy as a result. Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its esteemed position due in part to the attention it gained from Dior's New Look. The New Look was welcomed in western Europe as a refreshing antidote to the austerity of wartime, and was embraced by stylish women throughout the UK.


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