New ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo.

 

 

And.... A Short Documentary.

 

 

A documentary Illustrating the brightly coloured and social affairs that bring the 'Sapeurs' together. Their bold choice to live an unexpected lifestyle is a source of celebrated originality and positivity. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. The Sapeurs show that whilst in life you cannot always choose your circumstances, you can always choose who you are.